Shahrukh Khan has launched a new production house in America designed to target NRI's (Non Resident Indians) ie. Indians living overseas!

The head of Red Chillies USA is Shaija Gupta who has been quoted telling the Indian Wall street journal, "want the work to speak for itself" rather then build hype around the new venture.

"Red Chillies is not just about promoting the idea of Bollwood in the the U.S. By claiming a presence overseas, the production house hopes to improve the quality of its own film production, whether it means shopping for scripts to co-produce or partnering with cutting-edge technicians," Shailja told WSJ India.

We will keep you up to date with the latest happenings of this new SRK venture!